Is it time for a website makeover?
Just a few short years ago you could get away with a crummy website. But now, your website is an extension of you. For people surfing for the Internet, it IS you.
When prospects or clients search for you and arrive at your website, do they find what they’re looking for? Does your website message line up with what others are saying about you? Most important, do your web visitors decide to take action and interact with your site?
If you can identify any of these red flags, then it’s probably time to for a website makeover.
Seven signs you need a website makeover
1. Your business can’t be found in a Google Search
In addition to SEO, there’s Local SEO, Video SEO, News SEO, all of which can help you be found faster and easier than ever.
2. Your site doesn’t work on smart phones and tablets
More and more people are searching with their smart phones these days. Responsive websites (like this one) are cross-browser compatible and work on smart phones and tablets, too.
3. Your site doesn’t accurately represent your business and you can’t update it
It’s good to be able to adapt the changes in the environments. Are you able to update the messaging on your your website site quickly and easily? It’s also good to test new ideas and offers. Site’s built on WordPress are awesome, and they’re very easy to update!
4. Your site is like a brochure and it only talks about you
The new social marketing model is built on engagement. You would find it very boorish if you went to a party and started talking to someone and all they did was talk about themselves.
5. Your site is not engaging and you doesn’t connect with new prospects & customers
It’s important that your site communicates value, and gives your prospects and customers a reason to interact with you. Do you have a high value offer on your website that invites people to give you their email address?
6. Your site does not connect with social media
Social signals matter more than ever in Search Marketing. Go where your customers are. Use the social media they’re using. Create a social identity on Google+, Twitter, Facebook, LinkedIn, Pinterest… wherever your customers are.
7. You have no idea what your website is doing for you
There are many analytics tools you can implement on your website, the best of which is Google Analytics, which is absolutely free. You should set it up to measure your conversions and see what your website is doing for you.
A website makeover offers a great opportunity for you to get found, become cross-browser and smart phone compatible, fine-tune your messaging, become more engaging, differentiate yourself from your competitors, and appeal to narrower, more profitable niche audience through thought leadership and social media.
Am I right or am I right or am I right?